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Story

 

We live in a great time to make a difference in all products, services and experiences for all costumers and business owners, by following the principles of design, making all simpler and easier to understand. It happens that I’m a creative designer, love graphic design and feel excited by helping people creating something as a team.

 

I'm someone who likes to think and research. I enter into every project with an open mind, curiosity to explore, and am not confined to a style.
I love refining ideas until they tell the right story.

 

Born and raised in Venezuela where I studied at an international school. Moved to France where I passed my Master degree in Cinéma. Headquartered in Rotterdam, The Netherlands.

Photography apasionado, self taught, video editor, Architecture enthusiast, music lover, wanders around in the design world.

 

Phil

How you and I will build your brand

I will use the analogy of preparing a dinner to explain how the process goes.

 

How are we going to prepare, together, the best dinner?

 

It could be a Monday evening or a Sunday morning, we can just seat down and start a nice conversation and tell each other stories. You’ll tell me all about you and your believes, your goals, your nightmares, your obstacles, your allergies, I want to know it all. I am a great listener. I listen to understand. You’ll tell me also whom you want to prepare the dinner to.

 

So we just got to know each other and it’s time to part.

 

I will go back home thinking of our conversation and the nice time we had sharing our stories. With all the information you gave me, I will look more into it because it was so interesting. I will research and analyze all that have been said. I’m not analyzing you, I’m not a psychologist but this analysis may help to reframe your message behind the meal.

 

Now I am gathering all the ingredients so we can have the theme for the dinner.

 

Here is where we decide how are we going to throw the dinner. Since we know who your guests are, we can decide if we make a big celebration, a fancy diner or a more quiet cozy evening. We will make a list of all the tools we need (tables, chairs, cutlery, napkins, …) everything relevant to our theme.

 

It will be time to start cooking.

 

You will taste some samples of the dinner. If it’s too spicy or not enough we will change it accordingly. We will also see some examples of how we can apply everything so that the look and feel of the theme are met.

 

That was the tasting part. Now we move to the actual preparation of the dinner.

 

We set up the tables, the chairs, we prepare all the meal and the experience for the dinner. We will tell your guests, using the right channels, that the dinner is served and ready. Your guests will be thrilled of the time they spent with you and of how you have matched their expectations.

 

As the saying goes: Full belly happy heart.

 

That’s how we want your guest to feel when they come by to have dinner with you.

In Design we trust

Gudign ® 2015 Registered

Architectural Visualization - Brand Identity - Stand Design - Graphics